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Career Communication Skills – Pitching

Pitching is the art of presenting a business idea or proposal to a decision maker, potential investor, supplier, customer, colleague or employee. The ‘elevator pitch’ is a brief summary of the business opportunity being presented. A’sales pitch’ focuses on the product or service only and is generally aimed at customers. Every pitch has to be adapted to the listener. However, whether it is for a formal presentation to a group or an informal exchange with an individual, the guidelines below will make the pitch more effective.

  • Remember pitching is selling
  • Know your audience
  • Capture the interest of the listener from the beginning
  • Show the differences with competitors
  • Make a call to action