Corporate Programme
The Business Process Outsourcing (BPO) industry and, in particular, the call centre environment is one of the fastest growing business sectors in South Africa. The industry is quickly gaining momentum and South Africa is gradually becoming a preferred BPO and call centre destination for markets like the USA and Europe.
As the demand for local and off shore call centre outsourcing increases, organisations are realising the importance of incorporating call centres as essential components of their Customer Relationship Management (CRM) strategy. Consumers are expecting more value from products and services being offered and companies are quickly learning that service is the key to attracting and maintaining customers, as this leads to increased business and revenue.
The main point of contact for many customers is the call centre and a perpetual key challenge for many organisations is how their call centres can actively enhance the customer experience. Call centre agents play a major role in ensuring customer satisfaction, as excellent customer service begins with clear communication. However, the challenge lies in the fact that call centres do not test the communication skills of their agents which results in miscommunication and customer frustration. Lack of effective communication skills also impedes the agent’s ability to be promoted and move into a managerial position.
Further, supervisors, middle managers and senior managers must be able to effectively communicate with both customers and team members in order to provide exceptional service and to build high performance call centre teams.
Key industry challenges include:
- A lack of knowledge of language requirements and language training needs of call centres.
- A lack of sufficient language proficiency of call centre agents and managers.
- A lack of accurate and reliable language testing and assessment for existing employees and potential candidates.
- A lack of recruitment, training, assessment and quality processes.
The language solutions offered by Wits Language School will assist in eliminating these challenges by:
- Initiating a needs analysis to establish the specific language requirements for the client.
- (b) Developing language standards for entering the call centre industry. That is, what language proficiency should an entrant to the industry minimally possess?
- Assessment of potential staff (applicants) and internal staff against the established language criteria.
- Training both potential applicants and internal staff – grammatical accuracy, accent reduction,comprehension of various accents, etc.
The outcomes of the training intervention include:
- Clear language proficiency criteria for potential entrants to the industry to meet.
- Clear training programmes for internal staff in order to meet the criteria.
- Clear and effective communication for the call centre industry client.
- Industry will have clear recruiting and selection criteria basis.
Testing and assessing the language proficiency of potential candidates, existing agents and managers enables organisations to determine whether their employees are, in effect, communicating clearly and concisely. The language training will assist in developing and improving language skills and ultimately increasing morale, productivity, teamwork and an organisation’s bottom line.
Training Costs and Schedule
A quote and training schedule will be provided based on client requirements.